Diverse group "gets physical" to launch the brand new Shoppers Drug Mart® Weekend to End Women's Cancers™ benefiting the Ottawa Regional Cancer Foundation
Impromptu exercise class features leggings, head bands, scrubs, and men in tights at St. Laurent Shopping Centre
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Highlights from today's impromptu exercise class

Shoppers Drug Mart/Pharmaprix becomes official national title sponsor of WEWC

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For Immediate Release

Media Contact:
Kim Gradek
Communications Coordinator
C: 1.877.500.7551

OTTAWA (Jan 20, 2010)

  • Today at 1pm at St. Laurent Shopping Centre, a group of approximately 30 people came together for an impromptu exercise class to kick-off the 2010 Shoppers Drug Mart® Weekend to End Women's Cancers™ benefiting the Ottawa Regional Cancer Foundation (formerly known as the Weekend to End Breast Cancer).
  • Clad in leggings, head bands, and leotards, the group started working out to the sounds of "Physical". Shortly afterwards, personnel from the Cancer Foundation participated, wearing scrubs. Several minutes later, Shoppers Drug Mart employees joined in the fun.
  • Similar routines took place in five other cities today, including Vancouver, Toronto, Calgary, Edmonton and Montreal.
  • One in seven Canadian women will be diagnosed with breast or gynecologic cancer in their lifetime. The Weekend is now fighting all women's cancers.
  • The Weekend is a fully supported two day epic walk, with new improvements for 2010 to create a bigger, more impactful and inclusive event. Among the additions:
    • The introduction of a new, 30 km, 1 day walking option for those unable to partake in the epic 60km, two-day event.
    • A new system that empowers walkers by letting them designate whether the funds they raise go towards breast or gynecologic cancer research and care.
    • The addition of Shoppers Drug Mart as the official national title sponsor.
  • The Weekend has raised over $8 million for the Cancer Foundation and delivered tangible results: the acquisition of a Nuclear Camera at the Queensway Carleton Hospital; the establishment and support of the Molecular lab; continuous funding of innovative research studies; recruiting and retaining top expertise, amongst others.
  • More information is available at www.endcancer.ca
Linda Eagen, President and CEO of the Ottawa Regional Cancer Foundation
"Today's event was emblematic of the brand new Weekend. In one sense it was light and fun, but in another it showed the commitment of various groups of men and women coming together and making a physical statement with the hope of eradicating all women's cancers. I encourage everyone to visit www.endcancer.ca and join us in the fight."

"The Weekend is part of the fabric of life in this community. It has had an undeniably profound impact. And 2010 will to be a real watershed for this event. With the support of Shoppers Drug Mart as a national presenting sponsor and by adding new options such as giving participants more flexibility and empowering them to designate where the money they raise will go, we will have an even bigger impact for Eastern Ontario!"

Astrid Arisyan, Breast Cancer Survivor, Ottawa
"Today's event warmed my heart. It was very amusing and I think it really turned some heads. The Weekend, which was already so great, has been improved. I hope that it will galvanize people to go to www.endcancer.ca and register. Only through sustained action and commitment will others be spared of the battle I and my loved ones went through."

Mary-Alice Vuicic, Executive Vice President, HR &Organizational Development, Shoppers Drug Mart
"Shoppers Drug Mart is thrilled to be the national title sponsor of the Weekend to End Women's Cancers. We believe the Weekend to End Women's Cancers is one of Canada's leading fundraising events in support of ending women's cancers and we are committed to that purpose. I encourage you to go to a Shoppers Drug Mart location and pickup a "sign up" form or visit www.endcancer.ca online to register for the walk."

About the Ottawa Regional Cancer Foundation
The Ottawa Regional Cancer Foundation is committed to increasing cancer survivorship in Eastern Ontario and is the only local charitable organization dedicated exclusively to cancer. Working to fill the gaps in services for cancer patients, the Cancer Foundation has partnered with local hospitals and service providers to ensure residents have the best possible care close to home, shorter wait times, access to the latest research and new therapies and overall improved quality of life. The Cancer Foundation is working to build Wellspring Ottawa the region's first centre for cancer survivorship. Wellspring Ottawa will provide programs and workshops unique to Eastern Ontario in order to meet the needs of local cancer patients and their caregivers. For more information about the Cancer Foundation, please visit www.ottawacancer.ca


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